Consumers join BritePool Select by signing-on with their email address when prompted by free sites they enjoy that are part of the BritePool family. This forms the foundation of the BritePool Verified Identity DataBase.
By allowing the responsible use of their verified identities for advertising, BritePool Select members ensure these free sites are financially supported and remain strong and vibrant.
BritePool Select members are motivated to sign in because they receive:
- Choice, by expressing advertising preferences.
- Transparency, with a dashboard showing advertising activity at BritePool SignOn websites
- Education, explaining how Web advertising works
- Incentives that recognize the importance of their participation
BritePool Select’s membership powers BritePool’s products for advertisers and publishers.