No ads? No internet.
It's the way the web works. Advertisers make money by capturing your attention. Your favorite websites make money from running ads. We think you should benefit too.
Join the BritePool community.
Let's be real. Advertisers pay for your attention and what they pay is the income your favorite sites need to provide you with the content you value. But ads are not the enemy. The real problem is when data is collected, sold, and passed around in a reckless way.
BritePool has a better way. Our technology allows websites and advertisers to engage with you in a way that is more responsible. They win—and you will too.
Save your favorite sites
Signing in with BritePool will help keep your favorite sites alive and get you to the content you want, more securely.
Earn BritePoints just for browsing online.
Understand how data is shared
Learn about the new age of the internet—and what it means for you.
Set your preferences
See more of the ads you want, less of the ads you don't.
How BritePool works
Enaging with BritePool is easy—and free! Just do what you normally do when you use the internet. Here's how it works step by step.
Sign up with only your email address
—which is never shared.
Who we are
BritePool helps connect consumers with publishers and advertisers through a smarter and more responsible way to share data. We empower you to take control of the ads you see and arm you with information to protect your privacy on the web. Plus, we help your favorite websites thrive.
We're concerned about the changes related to the internet, advertising, and data collection. We want to support advertisers and publishers, and we don't want your data to be misused. Join us and help us to improve the future of the internet.
What they're saying
“Privacy is personal, which makes it even more vital for companies to give people clear, individual choices around how their data is used.”
“BritePool will offer people who allow brands to use their data the ability to earn rewards.”
“To fix the web, give it back to the users. Letting people control the data they create and make informed decisions about privacy would shift the balance of power from platforms to people.”
“Until consumers actually understand the [advertising] ecosystem…we won’t be able to grapple with it.”